Traffic manager, if you’ve heard of this term and aren’t aware of Digital Marketing trends, it’s very likely that you still don’t know what it means, how this professional works or what is its importance for the current market.
The traffic manager has a fundamental role in the execution and optimization of processes for those who offer or wish to offer their services or products in the virtual environment. He actively works in campaigns, but also in attracting new clients, making his work even better known. He is responsible for evaluating and delivering the results of all applied strategies, whether in paid traffic or organic traffic.Don’t worry if, after this brief explanation, you still don’t understand what a traffic manager is or how this professional works.Because in the course of this article we will explain you better about this professional, how to be a traffic manager, tools and about your field of action, which can be very diversified within the online scenario.
What is Traffic Manager
The traffic manager is a professional who works directly with Digital Marketing, and most likely you have come across this professional’s work on social networks or even during a search on Google search engines.He is the person who is responsible for all the strategic planning to increase sales, visits and even the recognition of a venture.Its performance is mainly focused on the virtual environment, and there is a possibility that the demand for professionals who work in traffic management will increase in the coming years. This increase in demand is due to the expansion of the digital market, where an increase in the number of ecommerce has already been observed. The possibility of work for this professional ranges from working in companies, with the marketing sector, as a freelancer, serving small and medium-sized companies, or in agencies, being responsible for organizing, analyzing and releasing demands and devising the best strategies to achieve established objectives.
What does a traffic manager do?
We’ve already seen what a traffic manager is, his professional field and how he fits into the context of digital marketing, but you probably still want to know: What does this professional do and what is his field of activity? The field of action of a traffic manager is essentially focused on managing digital platforms, such as:
- Advertisement -
- Sites;
- Actions on landing pages;
- Management of social networks;
That is, all platforms offer the possibility of carrying out campaigns or applying strategies to improve traffic, whether paid or organic.When this professional works with organic traffic, the traffic manager is using strategies that do not involve monetizing campaigns to attract customers, but instead focusing on analyzing improvements, so that your website or page appears on the first page of search engines. Google using advanced techniques in SEO.Through the complete analysis of metrics such as:
- Traffic;
- What is the origin of visits;
- How many pages were visited per session;
- Permanence time;
- Bounce Rate;
- Unique Visitors;
- Recurring visitors;
The traffic manager will modify the parameters of your website’s pages so that it gains more visitors and from there monitor the growth of this website. When we talk about a paid traffic manager, his work involves monetizing ads and campaigns, which can be generated to obtain greater reach in the dissemination of services and products, for example. In this case, it is the responsibility of the traffic management professional to define the use of funds, whether for pay-per-click ads, registrations, product sales or other objectives associated with the campaign. Within this context, the traffic manager’s mission is to act in the development and optimization of these campaigns by identifying points that can be improved so that the campaign reaches the objective and stands out among the competition. Among other attributions of a traffic manager we can mention:
- Your role in the market to define campaign budgets, provide prepared reports and discuss next steps;
- Updating reports and campaigns in progress;
- Conversion rate check on all channels, such as sales pages, set new goals and objectives;
- Budget planning and cost per customer;
- Lead segmentation;
Traffic manager in different modes
As it is a profession that requires a lot of market knowledge and tools, it is possible that you want to specialize in an area, as it is very difficult to cover everything. Choosing which of the options you should direct your work to helps you acquire more specific knowledge in your area of expertise. Check out which tools the traffic management professional can use:
- Traffic manager focused on Instagram: Knows the tool and knows how to use all of its potential, is always aware of the changes that occur in it, evaluates the possibility of promoting some posts, can also be involved in the creation of content and the search for partnerships;
- Traffic manager focused on Facebook Ads: Studying how to better target resources in publicity campaigns within the social network, you can also control campaigns for Instagram, as the networks are integrated;
- Google Ads traffic manager: You can work with traffic on the search network or create ads for the Google display network so that they appear on Google partner sites.
- It is still possible for a traffic manager to assist in the management of social networks together with a social media professional to better understand consumer behavior, analyze the metrics of social networks and align campaign and content strategies;
- SEO development on websites and analysis of metrics;
Acting as a Traffic Manager requires a lot of knowledge, study and patience, as you will be responsible for the success of the campaign, or the strategy, and this implies applying the budget in a way that your client does not suffer losses. It is a profession where you need to be responsible and remember that in marketing you need to test your methodologies to validate them later.
- Advertisement -
How to be a traffic manager?
As you may have noticed, working as a traffic manager requires a lot of knowledge of the market, consumers, Digital Marketing, tools and even paid ads. But in addition, there are some skills that are indispensable for this professional to be able to develop and gain prominence in the market. We will quote some of these skills, those that are essential for you who want to become a traffic manager. Check:
- High analytical capacity;
- Ease with data and metrics;
- Patience and creativity;
- Be a good communicator;
- Good adaptability, as this is a market that is always changing;
- Search for knowledge in the area;
And if you want to enter this area and want to become an expert, know that there is no specific graduation for you to become a traffic manager.Most of the professionals who occupy the area are professionals trained in the areas of Digital Marketing, Publicity & Propaganda and other areas of communication.The curriculum of these courses provides a good foundation on the consumer.Possibly the course that offers the best basis for acting as a traffic manager is a degree in Digital Marketing. Remember that this professional needs to really enjoy studying and always be aware of changes that occur in the online environment, as platforms are always changing and updating with new technologies. Apart from graduation, there are many courses for you to be able to reinforce your knowledge in the area and learn how to use tools, such as:
- Facebook Ads;
- Google Ads;
- Google Analytics;
- SEO tools;
Gaining knowledge of these and other tools is essential for you to be able to start your work as a traffic manager, and putting your learning into practice is the key to achieving good results.
Do you understand what Traffic Manager is?
In this article we made an overview to try to show you in a simple way: What is a traffic manager, what does a traffic manager do, how to be a traffic manager and also approach the use of tools that are part of this professional’s daily life . We also address the importance of its performance in the digital environment, especially for those who are looking to improve their results, and consequently increase sales of their products and services.We observed that there are some skills that are necessary for the professional to be able to explore their profession to the fullest.It is important to note that the Traffic Manager will often work in very different areas and that each of them has its own audience, so it is good to be aware of Digital Marketing strategies, and to develop your campaigns always thinking about your target audience.Knowing about the target audience and the product your client sells are essential steps for you to succeed in this profession. Therefore, be aware that despite being promising, it is a profession that requires a lot of dedication, analysis, study and a lot of organization. And it is through your experience that you will develop a solid base of knowledge to apply it to your clients, in addition to gaining credibility.Also study organic growth strategies such as the use of hashtags on Instagram.The Traffic Manager profession is a great opportunity for you who want to start a remote job, and if you want to carry out freelance work, learn how to make a contract for the purchase and sale of services
