The Social Media professional is the professional who manages social networks, and the demand for this professional has increased due to the high demand of companies to position themselves in the online market.
According to Techmundo, in 2023 the number of Brazilians accessing Facebook was 130 million and for Instagram this number reached 69 million for a population of 210 million people.Looking at this data, we can already understand why companies seek to position themselves in the online market through social networks and why this professional is in such high demand. Just think, if you have an online venture, it is very likely that you will find your target audience on social networks. In addition, large companies have already realized that they can use social networks to improve their relationship with customers, gain authority in the market and publicize their products.If you want to know more about the dynamics of this profession, in this article we are going to make a complete guide about Social Media what is this professional who is behind all communication on social networks.
O What is Social Media?
The term Social Media originates from English, and in Brazil it has become very popular to call the professional who works in social networks Social Media.However, Social Media, or in Portuguese Social Media, are all media in which we can share information and thus generate interaction with other people. In this case, all social networks are considered social media, as we can interact with other people who have the same interests. And it is in this scenario that the Social Media professional is inserted, as he is a professional trained to manage the social networks of a company, influencers or NGOs. His performance is aimed at the public in online communication channels, and he is responsible for planning, creating posts, interactions and analyzing the growth of social networks. That’s why it’s common to hear that this professional needs to be a heavy user of social networks, that he is nothing more than someone who uses social networks on a daily basis.
What makes a Social Media?
As we have already mentioned, the Social Media professional is responsible for updating, monitoring and generating content for the official pages of a brand or company on social networks. But its main function is to generate content that is relevant and arouses the interest of the public, we call this “value content”.Because, we want to add some kind of value so that the public can identify with the brand, positioning, or service, more easily.And so start generating more engagement, collaborating with the company’s disclosure and consequently acquiring the product or service.Among the other functions assigned to social media are strategic planning and analysis of results.It is the Social Media professional who develops the entire strategy for promoting the brand, products or services on social networks, being responsible for the recognition and engagement of these companies in the virtual environment.Finally, during the analysis of results, this professional will evaluate the impact and performance of his work, as well as the company’s growth during a certain period of time.This is the only way to devise new strategies and improve them. Companies have already realized that with increasing competition, having a connection with their audience has become essential to retain their customers.
Best Online Social Media Courses
If you are interested in starting a career in social media or learning how to generate more results, check out a list of the best online courses in the area.
1. Training Social Media Marketing and Social Networks
This training in Social Media teaches you about advanced strategies, techniques and tools to succeed in digital marketing and social networks.Classes teach about the pillars to become a social media and one of the main tools for success producing content: funnel for social networks.The material also goes deeper into planning, creating personas, archetypes, copywriting and mental triggers, advanced techniques and social analytics. Hours: 16.5 hoursCertificate: offers certificate of completion.Main topics:
2. Social Media Expert Course
The Social Media Expert Course teaches you in a simple and objective way how to build your career as a social media.The course content takes into account the market context, the number of people connected and the importance of these connections.Classes will teach you how to exercise this new profession or improve yourself if you are already working in the area.Students who opt for the course will learn professional management of social networks, content marketing concepts, research tools to generate ideas, create profiles and attract clients. Hours: 6.5 hoursCertificate: offers certificate of completion.Main topics:
3. Traffic Management, Social Media and Website Creation
The purpose of this course is to teach a business model that is successful in the US, but few people apply it in Brazil.The Digital Service Provision Agency model is a business possibility that can take you to a new level of digital entrepreneurship.Classes teach you how to build your agency from scratch, with more than 19 hours of video content on Traffic Management, Social Media and Website Creation. Workload: 19 hoursCertificate: offers certificate of completion.Main topics:
Type of access: Lifetime access to content via the Udemy platform.
4. Social Media Design Course with Adobe Photoshop
Graphic design is a fundamental area of strategies and content for social networks.This course teaches you how to overcome creative block and presents dozens of composition techniques that will optimize your creative process.The classes were made to teach beginners from scratch, but go deep enough to improve the results of those who work in the area and want to improve.The content teaches in a practical and creative way how to create arts for the most varied segments and businesses. Hours: 10.5 hoursCertificate: offers certificate of completion.Main topics:
Type of access: Lifetime access to content via the Udemy platform.
How does Social Media work?
Were you interested in social media work and now you want to know a little more about this professional’s day-to-day work?The Social Media’s daily life will depend on his skills and also on the contract he establishes with clients or businessmen.It can range from content planning to art development and social media management.But remember that many people who work in social media do not do the arts because they do not have the technical knowledge of design.But let’s understand a little more about this professional’s routine:
Opening accounts
This is a common activity, but not a daily one for Social Media, as it is restricted to serving only those entrepreneurs who are not included in social networks.Before opening accounts, there are some analyzes that the professional needs to align the client’s positioning in the physical environment with the virtual one. Therefore, it is worth noting:
- Observe what are the characteristics of the brand? How to tell others about this brand?
- How does this brand behave? What is your tone of voice?
- Analyze the competition.
- Disclosure. Direct sales, authority, attract leads, relationship and service.
- Digital Marketing
- Inbound Marketing
- Social Media
- Monitoring and relationship with the consumer
Only after carrying out all these tasks will you have enough information to be able to position your client to insert them on social networks and carry out their management.
Study of target audience
Studying the target audience is another important and non-recurring task for social media, as it is very likely that customers who have already been in the market for some time know their target audience.But it is worth remembering that depending on the social network chosen, the consumer’s profile can change, so it is up to this professional to carry out this analysis. It is from the creation of the persona that this professional will discover what is the most relevant content for his client’s clientele. Being able to deliver content more reliably.
Content planning
It is probably the most common and recurring activity for social media. Once you’ve finished your target audience analysis, it’s time to start planning, and think about what your best posting options are and also your timeline. In this assignment, Social Media evaluates the competition to see what’s trending, and what strategies it can use to gain prominence. It is also where he conducts extensive research on current affairs within his client’s niche, strategically evaluating the subjects, and which campaigns will be carried out. And finally, create a schedule of posts for these subjects, from weekly, monthly and even half-yearly schedules.
Content production
Here the professional will look for references to write about the topics chosen in the planning.It is also worth seeing how the competitor is positioned on these subjects, trying to bring new information and make the reader interested in that subject.Remembering that the contents must be clear and concise, and that Social Media must still write them in the tone of voice of that the brand or company.
Elaboration of graphic pieces
It would not be the responsibility of social media, but many professionals participate in the creation of the arts, and others hire designers.But regardless of whether it is carried out by a Social Media professional or by a Designer, this is an important assignment.Because the choice of images should match the content proposed by the professional, since social networks are very visual and images attract a lot of attention. Therefore, this professional should be aware that the content of the posts and the image are aligned.
Schedule posts
Another routine task for social media professionals is scheduling posts.Depending on the volume of social networks that this professional will work with, it is a tiring job to be done manually.That’s why there are some tools, such as SocialGram, that facilitate this professional’s work.These tools, for the most part, allow the professional to integrate several social networks on the same platform. It is at this stage that the professional makes the final check of the captions, texts and images to post them on social networks.
Results analysis
To check the progress of the strategy, this professional needs to have proof that people are engaging in their posts and identifying with the content.At this stage, Social Media analyzes the KPIs, which are the growth indicators.They are of the most diverse types, such as: number of followers, likes, shares, engagements and, among others.Some of the tools mentioned in the post schedule offer graphs and metrics to make it easier for this professional to follow the development of strategies.
How to be Social Media?
Now that you already know a little about the work of a Social Media professional, you must be wondering what it takes to be one. First, you may have noticed that Social Media is a professional with broad communicative and analytical skills. Using social networks is a marketing strategy, in this case, professionals who would be able to act as social media are communication professionals. However, the area is also occupied by other professionals such as: administration professionals, letters and others. There is no specific graduation for those who want to be social media.And in general, this professional needs to have knowledge of:
Salaries for Social Media are variable, as we show in the article, this professional can perform several functions and it all depends on which ones he will perform in his services. On average, this professional earns from R$ 1,003.00 to R$ 2,014.00, and may have higher earnings according to the volume of clients, if he works as a freelancer.
Where does Social Media operate?
Marketing and Advertising Agencies
In agencies, this professional will provide services to clients of the digital marketing agency, being able to work in the agency’s strategic team and also with the creative team. It manages social networks and or can coordinate its own team to carry out the work.
Private companies
When sought by private companies, this professional is part of the marketing team. It is very common for this professional to be assigned several functions. But if the company is large, it is possible that he works together with professionals in the field of Design, Traffic and Sales Managers to align all strategies both online and offline.
Freelancer
It is also possible to work as a freelancer and offer your Social Media services to micro-entrepreneurs and companies.For this, it is important to invest time working on the social networks themselves, as many clients use them as a portfolio to validate their work.Offering consultancy to those who are starting their online business is another option for this professional.
Seek qualification to be a Social Media
In this article we explain a little about this career that has been proving to be increasingly promising and sought after among companies through the search to improve their relationship with the consumer.Despite being a relatively new profession, it can be promising for those who wish to work online.Because social media work is developed 100% behind the computer, as well as the Traffic Manager profession, and working as a freelancer can be attractive.However, you need to seek the necessary qualifications to perform the profession and deliver the best results.Do not dismiss the possibility of taking a degree in the field of communication and looking for other courses to improve your curriculum. Want more content to help you start your career? Knowing the best time to post on Instagram is essential for anyone who wants to be a Social Media, learn everything about Facebook likes and what to put in the store’s Instagram bio.