Cyber Monday is an event that takes place annually, and although for Brazilians it is not as well known as Black Friday, it offers good opportunities for you to purchase products at incredible prices.
Among consumers, it is an event best known mainly by those who are technology lovers.Because it is aimed at those who want to buy electronics and appliances at more affordable prices, in addition to its differential, which are purchases made entirely in the online environment Exactly! An event aimed at ecommerces, but let’s learn more about this event and find out how you, consumer or retailer, can prepare to make the most of it.
What is Cyber Monday?
We already mentioned that Cyber Monday is an event whose focus is to offer discounts on electronic products and appliances.It takes place annually, just like Black Friday, and the similarities don’t stop there.The time difference between one event and another is only 2 days. As we mentioned, the big difference between these two events is that on Cyber Monday sales take place 100% online and many retailers work mostly with physical sales, taking the opportunity to give visibility to their e-commerce. The term “Cyber Monday” is a combination of two words, often misspelled as cybermonday.The word “Cyber” in English means “cybernetics” and the word “monday” means “Mondays”.So the translation for the term in Portuguese is “segunda cibernética”, but it is very difficult to find the name of this event translated, it is more common to use the word in English.
How did Cyber Monday come about?
The term, Cyber Monday, was consolidated in 2005, as people, even after Black Friday, when returning to their work on Monday, continued shopping online. Because it occurs right after Black Friday, Cyber Monday is considered almost an extension of this event. Many merchants take the opportunity to offer discounts during the four days, which start on Friday with Black Friday and end on Monday with Cyber Monday. As it includes two weekend days, this event is commonly called “Cyber Weekend”.That’s when merchants take advantage of the event to burn their stocks before preparing for Christmas.In Brazil, it is very common to see promotions and advertisements circulating on websites, TV and social networks at that time. So stay tuned so you don’t miss the chance to participate and remember that it always happens on the first Monday after Black Friday.
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How can consumers prepare for Cyber Monday?
Discounts are tempting and a great opportunity for you to purchase that product that has been on your shopping list for some time. To make the most of Cyber Monday, you need to pay attention to some basic information that can help you avoid difficult situations during and after your purchase. Check it out:
Make a plan
It is important that you organize yourself before the event takes place and for that you just need to make a list.Put at the top of your list what are your purchase priorities, the values of these products without the discount and how much you intend to spend on the event. Keep the list with you on Cyber Monday, as it is very common that when you see promotions for different products, you feel like buying things that are not necessary. Remember to stay within your budget and evaluate the promotions.
Before buying, make sure the store is reliable
Just as Cyber Monday is an attractive scenario for shopkeepers and consumers, it is also very attractive for scammers in the virtual environment. To avoid falling for scams and buy safely, take the time to research what customers are saying about that store. Also check the store’s reputation on complaint sites, if the store usually meets deadlines and later if there is a CNPJ on behalf of that store. Minimize your chances of falling for scammers.
With so many discount conditions on Cyber Monday, it is natural that you feel a little lost, so visit different stores and take note of the promotions offered.Go in search of more affordable values and remember to make a cost-benefit ratio, always check the store’s reputation and be wary of absurdly low values.
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Check the purchase conditions
It is very common for some stores to offer even greater discounts for cash payments, so before making the payment, check the different payment terms. But attention! Cash payment is the method most used by scammers and it is very unlikely that you will be able to recover the money you lost if you fall for this scam. Therefore, we reinforce, do not forget to check the store’s reputation, as it is an extra guarantee for you. Be wary of stores that only accept payments in cash or by bank slip.
Exchanges and Returns Policy
Ok, you’ve done all the previous steps and you’re ready to buy your dream product at the push of a button. Before that, review the store’s exchange and return policy, it seems obvious, but some are more restrictive when it comes to products that are on sale.It is always good to be aware of these conditions in case you acquire a defective product.For online purchases, consumers have up to seven days after receiving their product to withdraw from the purchase, according to the Procon website.Also be aware of the conditions for defective items and all warranty periods.Research your consumer rights, check the legislation and be aware of what can be done in each situation to minimize headaches.
With the growing number of ecommerce, it is natural that you are faced with smaller stores.Therefore, check if they offer a safe environment and be wary of stores that do not have https:// in their address.Check if the store you are browsing has a security seal and if the seal is valid, or search on Google if that certification really exists.The SSL certificate, which is located next to the page address, is also a way to verify that you are accessing a secure environment. . Especially for purchases with a credit card, you need to pay extra attention, as unsecured sites can steal your information.
How to ensure good sales on Cyber Monday?
If you are a retailer, you should also pay attention to everything mentioned above to offer a good shopping experience to the consumer. Cyber Monday is a good way to gain new customers and increase your profits. Looks pretty attractive, doesn’t it? Check out how you can prepare for this event and succeed in your online sales:
The preparation involves analyzing which products will be discounted that day.Because it is a date close to Black Friday, many retailers end up using the data they obtained from sales on that date to find out which product categories sold the most.It is also valid to maintain a dialogue with suppliers, guarantee promotions and stock for your products.
Optimize your website to receive visits from mobile devices
The current scenario allows the consumer to buy from wherever he is via cell phone. Optimize your website so that it is adaptable for those customers who will choose to use mobile devices when making a purchase. A design that facilitates consumer access to the cart, the checkout area and even data entry generates a good customer service experience.
Offer good discounts
Since that’s the purpose of the event, why not visit the competition and try to capture more customers by offering a better discount? Do this strategically and don’t forget to calculate the profit margin for the products you will offer, avoid falling into losses.
If you are a small ecommerce, why not use other Marketplaces to sell your product and increase your visibility even more? Do dropshipping. Many people prefer to buy from large retailers because they have authority and provide more security when making a purchase, luckily, many of them currently provide space for you to sell your product in exchange for a profit margin. This can be an advantageous operation for those who are not yet recognized in the market. And the best thing is that you don’t need to invest in website maintenance, since they have their own technology.
Cyber Monday or Black Friday?
We have already shown retailers and consumers how to prepare for this event. But you might be wondering if it’s better to invest more efforts in Black Friday or Cyber Monday, since they are two events that take place on very close dates. The answer to that is: it depends. In ancient times the difference between events was much more evident than it is today. While Black Friday was considered a great option for those who wanted to purchase higher value products with great discounts, Cyber Monday was an event for medium value products with great prices as well.Nowadays, there is almost no difference between the events, and as we mentioned in this article, they end up being an extension of the other.The fact is that different products will be on sale on different days. Even if you are not interested in purchasing an item this year, it is good to observe how product prices behave and on which days you should bet on an upcoming event. Whatever the event, it’s important to be prepared to serve the consumer, so invest in an online chat for your virtual store and learn about JivoChat’s resources.
Cyber Monday and its potential
In this article, we define what Cyber Monday is and we also present it as a great market opportunity, both for the consumer and for the retailer.The consumer, however, needs to be aware of the payment, exchange and security conditions of the place where he will make his purchases to avoid going through fraud and unpleasant situations.Because the volume of purchases at these events is very high and some problems eventually take time to be resolved.For the retailer, it is necessary to develop strategies and prepare to receive a large volume of purchases.Focusing on serving the consumer well and attracting a new audience through campaigns can have positive results, not only during the event, but for a long time. Learn what a sales pitch is and how it can help you sell more on Cyber Monday.