Almost all smartphone makers recorded a drop in sales of their devices in European countries last quarter.
According to the results of the first quarter of 2022, the European smartphone market decreased by 12%. Sales of new smartphones in the region have hit their lowest level in over a decade, according to a new report from market research firm Counterpoint Research. Inflation in Europe is at a record high
According to Counterpoint Research analysts, there are several reasons for the decline in smartphone sales in Europe. This is the ongoing shortage of chips, complicated by new quarantine restrictions in China, and the deteriorating economic situation, and the geopolitical situation. And analysts expect smartphone shipments in the European market to continue to decline further, especially in the current quarter. Can the World Live Without Russian oil and gas?
“Rising inflation in the region affects consumer spending. Samsung and Apple, which rank first and third in terms of shipments in Russia, suspended all shipments to this largest European market in early March 2022,” said Jan Stryjak, deputy director of Counterpoint Research. Counterpoint Research
The South Korean company Samsung remains the leader in the smartphone market in Europe. Its deliveries in the last quarter decreased by 16%. Apple recorded a 6% drop in sales of its iPhones, while shipments of Xiaomi smartphones fell by 36%. By the way, the Chinese company Realme is the only one of the top five smartphone manufacturers to show an increase in shipments year on year. How To Create a Content Marketing Strategy: A Complete Guide